In September of 2014, the pro-life community of Las Cruces, NM, was shocked to learn that an abortion center was opening in their City of the Crosses. The consensus was unified and immediate: If this facility is working full-time to harm the women and children in our community, how can we as a church only respond part-time?
The Coalition for Life of Las Cruces was organized as a new independent nonprofit with a mission of seeing God end abortion in Las Cruces, peacefully and prayerfully. Relying entirely on private donations and a leap of faith, the Coalition hired Mark Cavaliere as their full-time Executive Director in May 2016, who sought guidance and on-site training from notable pro-life champions in Houston, Austin, and College Station, Texas, as well as from St. Louis, Missouri.
Only eight months later, the Coalition for Life was honored to announce the permanent closure of the local abortion facility, in spite of the fact that New Mexico is one of the most abortion-friendly states in the nation and is infamous as the late-term abortion capital of the world.
With an updated name, the Southwest Coalition for Life is now focused on uniting the pro-life community from Las Cruces to El Paso, and everywhere in between, to work together in actively building the culture of life across both Southern New Mexico and West Texas. This full-time, innovative, and highly-focused organization is dedicated to the mission of seeing our entire Southwest region become abortion free, and you have an opportunity to be a part of it!
The centerpiece of the Coalition is our trained advocates, who take the next step beyond praying to actively reach out to redirect abortion-minded women and couples away from the abortion facility to a pregnancy resource center via our innovative Her Care Connection referral program, where she is most likely to choose life. The Coalition for Life has continued to learn from the success of other locations to develop one of the most exciting effective sidewalk outreach programs in the nation using principles of marketing and influence to maximize the number of moms who make the right choice, which is the LIFE CHOICE!
COMMUNITY STAND & PRAY
The first and most important component in the battle against the violence of abortion is prayer. The backbone of the entire pro-life movement is our biannual 40 Days for Life campaigns each Spring and Fall, which unites the pro-life community across denominational and partisan lines in 40 days of prayer and fasting, peaceful vigil, and community outreach. Between campaigns, however, there are still another 285 days of the year when abortion still takes place. The Coalition for Life is working to encourage, organize, and support year-round prayer schedules to shroud everyone affected by this sin in constant prayer.
To truly change our culture away from a culture of death towards a culture of life, we must not only be reactive, but also proactive. A great passion of the Coalition for Life has always been impacting youth with engaging presentations. Considering 70% of the women and couples obtaining abortions are Christians, our educational outreach begins first with church youth groups. We discuss legality versus morality, the history of abortion, science of fetal development, a consistent pro-life ethic, and our role as Christians called to reverse the current course of our culture. Our aim is to educate and empower youth to stand for life while inspiring future pro-life leaders.